Privacy Policy

Last Updated: 23 October 2026

1. Introduction

At DAYANG & CO, your privacy matters to us. We are committed to protecting your personal information and providing a safe, secure and enjoyable shopping experience.

This Privacy Policy explains how DAYANG & CO, operated by Dayang Design ("we", "us", or "our"), collects, uses, stores, shares and protects personal information when you visit our website, use our shopping app, make a purchase or interact with our services.

Our online store is available at shop.dayangandco.com.

We handle personal data in accordance with applicable Malaysian laws, including the Personal Data Protection Act 2010 (PDPA), as amended.

By using our website, app or services, you acknowledge that you have read this Privacy Policy. Where consent is required by law, we will obtain it separately.

2. Information We Collect

We may collect the following information when you interact with our website, shopping app or services:

  • Personal Details: Name, email address, telephone number, billing address and delivery address.
  • Order Information: Products purchased, order history, payment status, delivery details, returns, exchanges and refunds.
  • Account Information: Account login details and shopping preferences, where applicable.
  • Payment Information: Payment method, transaction references, payment status and confirmation details.
  • Technical Information: IP address, browser type, device information, website usage data, cookies and similar technologies.
  • Communications: Customer enquiries, feedback, messages and correspondence with our customer service team.

Online payments may be processed through authorised third-party payment service providers. Payment card information is handled according to the relevant payment provider's security practices.

3. How We Use Your Information

We collect and process personal information for the following purposes:

  • Processing, confirming and fulfilling customer orders.
  • Arranging deliveries and providing shipment tracking information.
  • Managing returns, exchanges and refunds.
  • Providing customer support and responding to enquiries.
  • Creating and maintaining customer accounts.
  • Improving our website, shopping app, products and services.
  • Sending promotional communications, new arrivals and exclusive offers where permitted.
  • Detecting and preventing fraud, suspicious activities and unauthorised transactions.
  • Maintaining business records and complying with legal or regulatory obligations.

We process personal information only for legitimate and specified purposes, with consent where required under applicable law.

4. Marketing Communications

With your consent or where otherwise permitted by law, DAYANG & CO may contact you regarding new collections, product launches, promotions, special offers and other relevant updates.

Marketing communications may be delivered through email or other communication channels that you have agreed to receive.

You may unsubscribe from promotional emails at any time by selecting the "Unsubscribe" link in our emails or contacting us at admin@dayangandco.com.

Opting out of marketing communications will not affect essential notifications relating to your orders, payments, deliveries or customer service requests.

5. Cookies & Tracking Technologies

Our website may use cookies, pixels and similar technologies to improve website functionality, understand visitor behaviour and provide relevant content.

These technologies may be used for:

  • Remembering shopping cart contents and customer preferences.
  • Maintaining website functionality and security.
  • Understanding website traffic and customer interactions.
  • Measuring advertising and promotional campaign effectiveness.
  • Displaying relevant advertisements where permitted.

Some cookies may be provided by third-party analytics, advertising or e-commerce service providers.

You may manage cookies through your browser settings or any cookie preference controls provided on our website. Disabling certain cookies may affect website functionality.

6. Sharing Your Information

DAYANG & CO does not sell customers' personal information.

We may share necessary personal information with trusted third-party service providers to operate our business and fulfil customer orders, including:

  • E-commerce platform and website service providers, including EasyStore.
  • Payment gateways and financial institutions.
  • Courier companies and logistics providers.
  • Technology, website hosting and customer support providers.
  • Analytics and advertising service providers, where applicable.
  • Professional advisers, regulatory authorities or law enforcement agencies where required or permitted by law.

We share only information reasonably necessary for the relevant services and take appropriate steps to safeguard personal information.

7. Data Security

We take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.

However, no electronic transmission or online storage system can guarantee absolute security. Customers are encouraged to protect their account credentials and avoid sharing passwords with others.

Where a personal data breach occurs, we will assess the incident and provide notifications as required by applicable law.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including order processing, customer service, accounting, legal compliance and dispute resolution.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it, subject to applicable legal and regulatory obligations.

9. Your Privacy Rights

Subject to applicable Malaysian law, you may request to:

  • Access personal information that we hold about you.
  • Correct inaccurate or incomplete personal information.
  • Withdraw consent for processing where applicable.
  • Limit or stop certain uses of your personal information, including direct marketing.
  • Request deletion of personal information, subject to applicable retention requirements.
  • Request transfer of eligible personal data where the legal requirements for data portability are met.

To submit a privacy-related request, please contact admin@dayangandco.com.

We may request identity verification before processing certain requests to protect your personal information.

10. International Data Transfers

Some of our technology and service providers may process or store personal information outside Malaysia.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable Malaysian data protection requirements.

11. Third-Party Websites & Services

Our website or shopping app may contain links to third-party websites, payment providers, social media platforms or external services.

These third parties may have their own privacy policies and data handling practices. We encourage customers to review their respective policies before providing personal information.

DAYANG & CO is not responsible for the independent privacy practices of third-party websites or services.

12. Business Transfers

In the event of a business restructuring, merger, acquisition or transfer of business assets, relevant customer information may be transferred as part of the transaction, subject to applicable data protection laws and appropriate safeguards.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology or legal requirements.

Any updates will be published on this page with a revised "Last Updated" date. Where required by law, we will provide additional notice or obtain consent.

14. Business Information & Contact Us

DAYANG & CO is a fashion retail brand operated by Dayang Design, a business registered in Malaysia.

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal information, please contact us using the details below.

DAYANG & CO
Registered Business Name: Dayang Design
Business Registration No.: AS0499037-W

Business Address:
D2-06-15, Tamarind Square,
Persiaran Multimedia, Cyber 10,
63300 Cyberjaya,
Selangor, Malaysia.

Email: admin@dayangandco.com
Website: shop.dayangandco.com

For privacy-related enquiries, requests to access or correct personal data, or withdrawal of marketing consent, please contact us by email.

We value your trust and are committed to handling your personal information responsibly in accordance with applicable Malaysian data protection laws.